oldest italian fashion brand

Italian Designer Brands. Italian fashion designer, Giorgio Armani formed his company in 1975, reaching the status of ‘most successful designer of Italian origin’ by 2001. Here, we celebrate more than 100 years of Italian fashion icons. London-based high fashion brand Ralph & Russo announced that it has entered into administration. Since its founding, the label has pushed the envelope in terms of form, fashion, and functionality. The Gucci logo could perhaps be regarded as the most recognizable in terms of luxury branding. It’s also worth noting that Versace is one of very few high-end brands that remains majority-owned by its founding family. Osti’s creative process is truly unparalleled, and his approach to fabric has been described as less tailoring than “creating a recipe.” Unique textile blends, pioneering experimentations in production, and truly left-field thinking has seen Stone Island produce some of the most fascinating clothing ever seen, including jackets that change color according to the temperature, “self-healing” fabrics, and cotton fabric bonded to stainless steel. The brand was founded in 1953 as a family business and remains so to this day. Please See more ideas about beautiful old woman, ageless beauty, older women. Get to know the designers and brands taking style to new levels this season. The origin of Fendi can be traced back to 1925. Founded in 1921 by Guccio Gucci, the label is one of the oldest Italian clothing brands going. The aesthetic is not dissimilar to those of Gosha Rubchinskiy or A-COLD-WALL*, but there’s also a mix of art and culture in every piece that would look at home among the collections of Scandinavian brands such as Soulland or Wood Wood. Currently Gucci is owned by the French luxury group Kering. A simple idea now, the logo stripe was unmissable in 1984. Strive to cover your flaws and flaunt your assets, and you will be dressing like an Italian in no time. access is sought, and we will make all reasonable efforts to make that page accessible for you. 1. This was signified by the iconic knotted rope that frames the label’s logo. Informed by the latest advances in technical outdoors clothing and footwear, ROA combines considered, lightweight silhouettes with Vibram sole units and a host of high-performance fabrics for a truly inimitable product. Zegna has its finger on the pulse of forward-thinking contemporary tastes and trends. In the streetwear world, Supreme has made regular use of Loro Piana wool in its more premium releases, while Noah has used the brand’s luxurious, humanely collected baby camel wool to produce the ultimate baller garment: a $600 Loro Piana hooded sweatshirt. Initially the brand produced primarily leather goods, as well as premium knitwear, silk goods, shoes and handbags. disabilities. Fendi, Prada, Gucci, Versace, Valentino… the list of famous Italian fashion brands is almost endless. Fine wools and cotton form the unchanging basis to Brioni collections, but the clothing itself has evolved considerably in the label’s 76 years. Innovation is at the core of everything that Aspesi puts its name to, whether that’s enlisting the help of Peter Lindbergh to shoot its 1988 Spring/Summer season, or incorporating lightweight insulation into sharply tailored overshirts, Aspesi looks to push to the needle on all fronts. Founded in 2015, ROA is very much a product of its environment. Louis Vuitton. Guccio Gucci dies at the age of 72. Versace might know how to knock you to the floor with color and glamor, but Missoni uses those same ingredients to make truly visually arresting pieces. Dating back to 1910, Ermenegildo Zegna — often referred to as Zegna — is one of the longest-standing Italian houses in this roundup. It’s dramatic couture collection has been a red carpet hit this quarter. Founded in 1837 by Thierry Hermes. Founded in Milan in 2007 by Daniel Beckerman, RETROSUPERFUTURE's colorful acetate sunglasses have become increasingly popular over the years. cannot pay its debts). Like many of Italy’s most famous labels, Brioni began life as a tailoring company. Faced with falling sales toward the end of the 20th century, the brand actually experimented with different forms of branding, including a large "BV" insignia, but its distinctive intrecciato has proven to be its greatest trademark and is now the sole external indicator of the Bottega Veneta brand. Brian Ashcraft. relevant portions of the World Wide Web Consortium's Web Content Accessibility Guidelines 2.0 Level AA Michele had a number of executive roles before taking on creative direction for Gucci, working as the house’s Leather Goods Design Director, and Associate to Creative Director (Frida Giannini at the time). Perhaps you know the names, but not their stories. Gucci has developed over the years as a symbol of abundance representing not only the luxury fashion house, but also as a form of slang. Kotaku East … Fracap may be the oldest Italian brand specialising in traditional leather hiking boots, but it’s by no means the only one. This list of the oldest companies in the world includes brands and companies, excluding associations and educational, government, or religious organizations.To be listed, a brand or company name must remain operating, either in whole or in part, since inception. — expensive. When we say "Kappa as we know it", we mean Kappa in its legend of sportswear propensity. All Brands at a glance from A-Z » Italy's importance in the history of fashion truly cannot be understated. The first TV ad campaign airs for the Gucci by Gucci fragrance. The prices range from $980 to $7,500. With a brand value of 7.2 billion dollars, Chanel continues to be at the forefront of high-grade fashion. United Standard founder Giorgio Di Salvo is a car lover and has even directed a short movie, The Malware, to represent the brand's mood and inspirations — cars, mystery, and futurism. ArchivioB. Seven years later, Dolce and Gabbana presented their first menswear collection and have been creating lust-worthy suits ever since. in "Hypnotize," and in the late ’90s, its all-over print jeans, flashy graphics, and big logos became mainstays of the UK club scene (alongside the equally glamorous Gucci and Versace), cementing a strange connection between high-fashion Italian brands and street-level culture that has granted Moschino an enduring essence of authenticity. Italy is famous for style, cutting-edge fashion and the high quality of its leather goods. It was founded in 1921 by Guccio Gucci and has become a market leader in the premium handbag industry.. Related Articles. *If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you These are the women who prove age is a trivial matter, indeed. regularly about similar products without prior explicit consent. The Italian brand disregards minimal branding and softly spoken lines, embracing chains, sequins, fur, gold, splashes of color, and anything guaranteed to turn heads. The Italian women’s fashion brand Pinko is popping up with a big statement in SoHo, by taking over the entire three levels of 143 Spring Street for its new U.S. flagship.. However, the absolute king has to be the kilted derby shoes, which, depending on how they’re styled, can form part of any look, from classic to cute. Over the next four decades, Prada cemented its brand as a symbol of timeless, effortless chic, embodied by understated branding and minimalist designs. As the brand’s distinctively high-fashion logo suggests, the brand brought a touch of class and luxury to sportswear. The global brand signed a lease for 4,925 square feet in Buchbinder & Warren Realty Group ’s two-story building on the northeast corner of Wooster Street. I know what you’re thinking: Moncler is French, right? View Gallery 14 Photos With its iconic green and red stripes, G monogram, and whimsical air, there’s just something about Gucci that gives everything a touch more class. It’s precisely this association that makes Carlo Rivetti’s Stone Island such a fascinating anomaly. The brand frequently looks to military design to form the basis of its offering, arguably typified the 'Mile Miglia' jacket which features goggles built into the hood as well as a small lens to the arm pocket to allow for a visible watch face. Much like Loro Piana with wool, a Vibram logo on your sole is a mark of quality. Jordache jeans — called "one of the brands that defined the '80s" by NPR, were found in the Rollback section of Walmart as recently as last year but made a dramatic return at the 2019 New York Fashion Week.One minute, a brand is so hot stores can barely keep product in stock. Most noteworthy are the brand’s footwear designs, which blend timeless shoe styles with a unique flair. ... parents, and my older brother. Adaptation– Each fashion season comes with its set of theme-based looks.Italians have an uncanny ability to choose styles that flatter their figure. The label was notably shouted out alongside a number of other brands by Notorious B.I.G. In 1921, Guccio Gucci founded the Italian fashion house. Since its inception, RETROSUPERFUTURE's mission has been to offer high-quality eyewear with recognizable, distinctive designs at an affordable price. Each newsletter contains an unsubscribe link. The UK-based insolvency proceeding is very similar to the U.S. Chapter 11 bankruptcy process]. This Italian luxury brand keeps its suit colors classic and sophisticated, allowing its high-quality fabric to take center stage. We love it all the more for it. Love him or hate him, it’s pretty much a match made in heaven. In 1994, Tom Ford took over as creative director, injecting his own fearless approach into the brand. Fashion has always been full of drama, but the House of Versace truly is a dynasty. The brand’s unprecedented take on outdoor wear is epitomized by the use of style-forward techniques, textures, and materials such as plastic-dipping and fully reflective uppers. Barena designs for life rather than for clothing’s sake. The designs are modern, the cuts are contemporary, and you can see the influence of streetwear and street culture throughout the brand’s collections. with Disabilities Act (”ADA”). It could be argued that Burlon’s success in a country known for its historic factories and age-old production techniques highlights fashion’s evolution over the past two decades. Prada. This is a brand that looks expensive, feels expensive, and is — you guessed it! Alive and kicking since 1969, Aspesi presents one of the more intriguing contrasts in modern Italian design. 2. C.P. relevant portions of the World Wide Web Consortium's Web Content Accessibility Guidelines 2.0 Level AA The label doesn’t compete, instead it designs retrospectively and at its own pace. Find out who they were, what made them stand out, and how you can steal some of their style secrets. 69. With one of the most memorable logos ever — need "Omini" — Kappa made a splash in the 1984 Los Angeles Olympics with the first tracksuit featuring a side-vertical logo stripe. Still characterized by a clear vintage style, Diadora has found its niche in the market. With a list of manufacturing clients including Chanel, Gucci and Maison Margiela, Diemme produces upmarket artisanal footwear that blends progressive design with traditional styles. Gucci parades ready-to-wear fashion for the first time at the Florentine fashion show. Marcelo Burlon; Shop Marcelo Burlon at Farfetch. With headquarters in the leading fashion capital of Milan, the brand grows its famous wool down in their Australian mils. View Gallery 14 Photos Guccio’s son Rodolfo opens first Milan store, and the green-red-green web becomes a hallmark of the company. Nowadays Diemme’s offering takes a more style-forward tack rather than the functional pillars on which it was founded. FASHIONABLE ITALIAN WOMEN OVER 50 - 1010 Park Place. One of the label’s signature motifs is its use of Saffiano leather, a textured leather printed with a cross-hatch pattern that is both hard-wearing and visually appealing. Pop art, cultural ephemera, corporate branding, comic books, and cuddly toys were all rich sources of inspiration for the Moschino brand. Chanel. Even in the 21st century, Italian manufacturing continues to be revered as some of the highest quality in the world, with countless family-owned businesses producing garments for high-end clothing brands including Chanel, Ralph Lauren, Paul Smith, and a long list of others. From the 1950s onwards, Gucci experienced incredible success as a label of choice amongst wealthy travellers, Hollywood stars and other well-heeled shoppers, renowned for its extravagant, opulent designs. It was during this time that the label introduced its distinctive “Double-G” monogram, as well as the now iconic Gucci stripe, consisting of two green stripes interrupted by a single red bar. Stone Island was launched in 1982, but its roots can be traced back more than a century in the Rivetti family which has been involved in clothing manufacture since the mid 19th century. Barena had mastered the art of Sprezzatura before it became a buzzword for fashion mags the world over. With a list of manufacturing clients including Chanel, Gucci and Maison Margiela, Diemme produces upmarket artisanal footwear that blends progressive design with traditional styles. Messina and Rizzo have made no secret of their desire to shake up an Italian fashion landscape dominated by historic houses and cultural dogma, and their oversized fits and tracksuits do exactly that in a country dominated by silks, furs, and luxury fabrics. Marcelo Burlon is unquestionably one of the leading names in the new generation of Italian clothing brands, with bold, geometric graphics and slimline contemporary cuts, as demonstrated in his collaborations with celebrities Pusha-T and LeBron James. From desert boots to hunting boots and leather sneakers, everything with the embossed Diemme logo is handcrafted by experts in the factory based in Onè di Fonte. This sense of elegance all the time informs the clean-cut yet comfortable character of Barena even today. Offers Italian fashion, such as womens clothing, mens clothing, swimwear, womens shoes, mens shoes from designers like Gucci, Prada, Armani, Dolce & Gabbana, Fendi, Armani, Tod's, Versace and many more 2. Originally focusing on classic and clean silhouettes, RETROSUPERFUTURE started including more colorful and cutting-edge shapes over time. Even the use of Medusa in the brand’s logo draws on the Greek mythological character and her ability to completely consume whoever looked at her. For dads buying a new pair of hiking boots, this Italian brand provides reassurance that the shoes will be up to the task ahead. In the ’40s, the next generation of the Fendi family — five sisters Paola, Anna, Franca, Carla, and Alda — took over and began injecting a new, youthful perspective. 3/30/21 7:00AM. Italian panache, expertise and craftsmanship are evident in the technical skills of its shoemakers. as screen readers and screen magnifiers, and with users with disabilities who use these technologies. In 2020, Zegna proved its ability to pivot with a collaborative collection with Jerry Lorenzo’s Fear of God label. In 1983, Rodolfo Gucci passed away, and control was passed to his son, Maurizio, who struggled to maintain Gucci’s successes. Diemme Fracap may be the oldest Italian brand specialising in traditional leather hiking boots, but it’s by no means the only one. Like many historic fashion houses, the brand started out as a luggage manufacturer, producing luxury travel goods for Italy's wealthy upper- Ops 113 Gucci is an Italian fashion label founded in 1921 by Guccio Gucci, making it one of the oldest Italian fashion brands in operation today. Marni, founded in 1994 by Consuelo Castiglioni, is a worthy mention despite its relative youth, given its comparatively rapid rise to success. As one of the oldest brands, the Gucci brand was first known for its luxury, high-end luggage and equestrian equipment. Like many historic fashion houses, the brand started out as a luggage manufacturer, producing luxury travel goods for Italy's wealthy upper- The master of Italian knitwear, Missoni is a truly iconic Italian brand that possesses a very particular aesthetic. ANDREAS SOLARO/AFP/Getty Images Over the last 100 years, many fashion designers have greatly influenced how we dress. Translating roughly to "Venetian Workshop" or "Venetian Atelier," Bottega Veneta is a luxury Italian brand founded in 1966 by Michele Taddei and Renzo Zengiaro, specializing in premium leather goods and accessories. Gucci is an Italian fashion label founded in 1921 by Guccio Gucci, making it one of the oldest Italian fashion brands in operation today. It’s in this long life that the reason for Zegna’s supreme reign hides: the luxury house has adapted and evolved at every turn while succeeding in retaining a strong identity in classic sartorial style. or call +49 (0)30 235 908 500. When many of us think of Italian high-end brands, we imagine luxurious silks, wools, leathers, and furs — quintessential Italian opulence. If Italian designer brands have a reputation for being ostentatious, it’s thanks to Valentino Garavani. This Roman clothing brand was founded in 2015 by Domitilla Mattei, a designer whose beliefs reflect on this brand’s approach to sustainability. Italian Top 10 Most Meaningful Brands Gucci store opens in Tokyo, followed two years later with a store in Hong Kong. You would have to have lived under a rock your entire life not to be even vaguely familiar with the broad lineage of Italian brands, designers, fashion houses and high-end labels that have each contributed to the shape of style today. Company is another of Massimo Osti's creations; founded in 1971, its appeal lies in many of the same areas as Stone Island. Gucci finds alternatives to imported leather due to League of Nations embargo against Italy; developing a specially woven hemp from Naples printed with the first signature print. This premium brand is one of the most expensive clothing brands of the year 2019. Husband and wife Edoardo and Adele Fendi founded the label as a fur and leather goods shop in Rome. address for this purpose at any time without incurring any costs other than the transmission costs according Gregk Foley is a writer based in Berlin whose work explores the intersections of style, culture, politics and identity. To do this, we need your consent and confirmation that you are 16+ years old. Offers Italian fashion, such as womens clothing, mens clothing, swimwear, womens shoes, mens shoes from designers like Gucci, Prada, Armani, Dolce & Gabbana, Fendi, Armani, Tod's, Versace and many more To start off our list is a self-made brand by a multi-hyphenate designer Marcelo Burlon, a DJ, creative director, photographer, and fashion designer.Flying across the globe from Patagonia to Milan, Marcelo Burlon fused his all his passions into one as he ventured into fashion. However, the Italian textile house also supplies its fabrics to many other brands. receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com. Gucci is an Italian fashion label founded in 1921 by Guccio Gucci, making it one of the oldest Italian fashion brands in operation today. 10 Emerging Fashion Brands You Need to Know Now. The pick of the litter is a dark navy guy whose name is Grasai a classic black men’s bi-fold wide wallet finished in scratch-resistant fine-grained leather that holds ten cards. Long story short, Missoni is the proud master of the zigzag and its vibrant, multicolored scarves are a true wardrobe essential for any fan of classic style. Additionally, Gucci’s history with boldness and opulence has similarly meant that it has lent itself over as a consistent source of inspiration for many rappers and hip-hop artists – leading to the development of this slang. I wanted to design sunglasses that all my friends would love to wear: fresh, hip, and stylish, without necessarily compromising the quality.". It has a total brand value of $5.87 billion. That Miuccia Prada can move effortlessly between two polarized styles is nothing short of incredible, and she is no small part of what makes both of these Italian designer brands so iconic. Having first launched his brand, Maticevski, in 1999, he has become a regular at the Mercedes-Benz Fashion Week in Sydney, Australia and New York. With headquarters in the leading fashion capital of Milan, the brand grows its famous wool down in their Australian mils. This is true: the brand’s name is an abbreviation of a village near Grenoble, Monestier-de-Clermont, and it’s difficult to think of Moncler without imagining well-heeled French families skiing in the Alps. Highsnobiety's feature content covers a wide range of topics, taking deep dives in to the biggest stories our readers and our editorial staff care about. You can object to the use of your e-mail The French luxury fashion and perfume house Givenchy occupies eighth place on our list of the world’s oldest luxury brands. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.6 billion and a personal fortune of $7 billion as of 2012. Perhaps the brand's more recent collaboration with Gosha Rubchinskiy will open it up to a new generation of consumers, reinvigorating the classic casuals style that made Sergio Tacchini a symbol of Italian sportswear. In much the same way, though, this unique style lends the label a sense of timelessness; don't expect anyone to steal Osti's crown any time soon. Company collections remain in a league reserved for Osti and Osti only. A one-man fashion powerhouse, the designer studied fashion from an early age, eventually pursuing a formal education in Paris. Like Versace, the Armani empire remains privately owned, which is actually quite poetic; if Versace is an exercise in Italian glamor, then Armani is an exercise in Italian class — toned-down, softly spoken, effortlessly cool, but still making all the necessary statements. In the fashion world, Italians are known for their love of bright colors, loud prints, and unique textures, which applies to accessories as well as clothing.When it comes to Italian handbag designers, they are often praised for their artsy designs alongside fine craftsmanship. Beginning life as a woolen mill, Ermenegildo Zegna only began to produce its own collections in the 1960s. Whether jeans are part of your everyday office-wear rotation or a weekend break from chinos and suit pants, it goes without saying that they’re a wardrobe staple. That said, the sheer scope of Italian fashion, combined with the mythology surrounding many of its most famous players, has created a world that often feels impossible to grasp from the outside. Screenshot: Valentino. Here, we guide you through some of the best Italian perfumes, including the popular Gucci Guilty and Acqua di Parma Colonia. regularly about similar products without prior explicit consent. 10. In addition to Gucci, Kering and its proprietor Francois Pinault also own Yves Saint Laurent, Balenciaga and Alexander McQueen. Some of the best Italian fragrances bear the names of leading fashion brands such as Prada, Bulgari and Gucci – all of which consistently produce best-selling scents. Italian style is quite unmistakable, helped along, no doubt, by Italy’s rich design history. Italians have pioneered classic designs from wedges to loafers, and they continue to do so, leaving their mark on the world’s catwalks and sidewalks. Please Burberry, a British fashion company, is one of the oldest and most popular fashion brands in the world. Founder Francesca Zara notes that Barena finds its inspiration in the times when Italian workers would work a full day wearing a three-piece suit. Note however that such claims are often open to question and should be researched further before citing them. You would have to live under a rock; your whole life would not be even familiar with the sense of Italian designers, fashion houses and brands. (WCAG 2.0 AA) as its web accessibility standard or other standards to the extent required by the Americans Here, we celebrate more than 100 years of Italian fashion icons. Barena, taking its name from the salt marshes found around the Venetian lagoon, was founded in 1961 and has since set about melding the worlds of sportswear and tailoring in effortless style. Founded in 1983 by Franco Moschino, the Italian brand has been one of the biggest influences on contemporary fashion as we know it. They say any publicity is good publicity, and if people are risking arrest in a foreign country just to possess your clothes, you must be doing something right. There are currently many Italian fashion houses, both classic and modern, that produce the ultimate luxury arm candy. During the heyday of European football's casuals culture in the ’80s, the Italian brand was highly coveted. Classic tailoring has become more relaxed, stepping into the luxury lifestyle arena with a host of polo shirts, deconstructed blazers, and loafers. Mar 20, 2020 - Explore Abby Diamond's board "Beautiful older women", followed by 235 people on Pinterest. The use of the two G’s is in direct reference to the initials of Guccio Gucci himself – an artistic and memorable way to make the founder’s significance represented in a visually timeless manner. The Loro Piana logo is a seal of quality in itself — there is simply no such thing as a poor-quality Loro Piana garment. He moved to Milan at a young age, doing all sorts of fashion-related jobs before launching his eponymous brand in 1975. The company is committed to facilitating the accessibility and usability of its Web site for all people with After Gianni Versace’s murder in 1997, Donatella Versace took over as the label’s creative director and has come to embody everything about the brand with her own larger-than-life style. The initial shop showed Milan the styles of Swinging London and the American classics including casual wears, as the T-shirt and jeans. Gucci stores open in London and Palm Beach. Tom Ford is appointed creative director, with his first collection coming out for Autumn ’95. Giorgio Armani was actually born in Piacenza, but (as he declared in the 1990 documentary Made in Milan) Milan is the city where he truly felt himself. Click through for style lessons from the women we want to grow up to be just like. Armani started his fashion empire in 1975, rooting his design vision in everyday people and the style of the streets. In 2013, the equally quirky designer Jeremy Scott took over as the brand’s creative director, bringing his own next-level take on contemporary culture to a revered Italian fashion house. As such, you can’t really talk about revered French master of the quilted jacket, Moncler, without also talking about the distinctly Italian flare that brought Moncler to collaborations with Thom Browne, OFF-WHITE, Pharrell Williams, and FriendsWithYou. It was founded in Milan in 1978 by Gianni Versace and became known for outlandish glamour, typically using innovative materials to produce sexy, feminine dresses. Here are the 16 best brands … As the story goes, football fans who traveled to Europe to support their teams were deemed a cut above the home supporters. Since then, Kappa has continued a legacy of retro-fuelled sportswear in the form of footwear and apparel, demarcated by the two figures sitting back to back. Each newsletter contains an unsubscribe link. "I kept looking at all the experimental independent clothing brands and wondered why no one had yet dared to develop a quirky, bold line of eyewear. If you are looking to elevate your own style, how about taking some tips from Italian women who exude a sense of la moda? Fiorucci is an Italian fashion brand established by Elio Fiorucci in 1967. access is sought, and we will make all reasonable efforts to make that page accessible for you. Gucci also proved popular with the equestrian community, which inspired the label’s distinctive metal "horse bit" logo. to the basic tariffs. This week, we search for some of the world’s oldest brands. Gucci founded his luggage label after being inspired by the luxury lifestyles of people he met while working in the Paris and London hotel trade. Creative Selection Of Domain Names For Funny Fashion Businesses. Giorgio Armani. Valentino: An Italian clothing company founded in 1960. He was born in Milan in 1935, of father who was a shoe shop owner. Stone Island was shaped for many years by Massimo Osti, one of the most under-celebrated figures in contemporary menswear design. It's a world no longer controlled by a few dozen families, opening up instead to anyone with a unique perspective and fresh ideas. High quality and great simple designs have revolutionized the concept of luxury … Italian Fashion Brand Criticized for Disrespecting Japanese Culture. Sicilian style, Capri chic, and refined Rome; Italian fashion is among the best in the world. Alternatively, you can object to They are the epitome of style and elegance.… For instance, some of the most popular fashion names include Prada, Louis Vuitton, Versace, Chanel & Dior. One of Brioni’s major appeals is its understatement. In this way, Brioni represents the new age of Italian luxury which straddles contemporary styles while also mastering tailoring with a focus on the world’s finest materials. MORE . Moves like this have introduced Zegna to a new, younger market. Its most common vernacular usage is to describe something that is “doing wel’”, and it can be seen in tracks by various established singers and rappers such as Cardi B and Kanye West, in addition to viral artists such as Lil Pump. Prada entered a new phase throughout the ’70s when Mario Prada’s granddaughter Miuccia inherited the label, injecting new energy and a modern perspective into the brand (as is often the case with historic houses). Again, the era’s football casuals were fond of Stone Island’s stunning, immaculately designed, hyper-technical gear, which kept them warm on the terraces and dry on the walk back to the railway station. Gucci. The Italian brand's SS18 collection was loaded with technical details and practical sportswear, with some tops sporting QR code prints on the front and motorsport-inspired details on the sleeves.

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